Pitch Perfect Marketing

Speaking Topics

Below is a list of popular session topics that Paul Kaufman offers. As a professional web marketing speaker, Paul's presentations are customized for your specific event goals, audience level, and desired program length. Contact us today to book Paul.

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Recession Proof Marketing: The Power of Search Engine Optimization (SEO)

With ongoing time and budget challenges facing companies around the globe, it’s difficult to find ways to get y higher website rankings in the search engines. It's critical for websites to reach their core audiences. There are approaches, techniques and tools that can help. With the advent of mobile technology, there is an ever-expanding landscape of opportunities to enhance your online reach. And it doesn't have to break your marketing budget. As a search engine optimization speaker, Paul Kaufman conducts this jargon-free session on the new technologies available as well as time-tested tactics to enhance website rankings right away.

Take Aways:

  • Learn concrete ways you can improve website rankings
  • Leverage web analytics to effectively measure what’s working and what’s not
  • Learn how to sculpt landing page content to attract prequalified traffic

Contact us today to schedule this session .

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Embrace the Conversation: Harnessing Social Media for Online Success

With the advent of social media sites like Facebook, Pinterest and Twitter, there is a wide array of opportunities to enhance your online reach and connect with your target audiences. But knowing how to make sense of the many sites and techniques can be overwhelming. This session focuses on the current state of social media marketing as well as how to implement proven strategies to leverage these powerful sites for enhanced reach. And in this climate of lower budgets and belt tightening, social media can be a low cost add-on to your marketing repertoire. As a professional social media speaker, Paul Kaufman will make sure you come away from this session with concrete ways to unlock the power of social media and spread your message to a wider audience.

Take Aways:

  • Understand how social media has overtaken traditional marketing approaches
  • See how conversations and improving trust act as powerful forces to gather viewers and customers
  • Learn how to optimize the your social media sites so they generate interest, links and traffic back to your website

Contact us today to schedule this session .

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Inbound Marketing: Stop Shouting and Let Customers Come to You

The days of blasting your audience with emails, commercials and telemarketing calls are dying out. The new way to reach people is more elegant and more effective. Create awesome content and let customers come to you. Establish a presence on social media sites like Facebook, Google+, Twitter and LinkedIn and then sculpt your website using proven SEO techniques. This session provides attendees with real world tactics to leverage these new marketing methods.

Take Aways:

  • Learn the emerging power of inbound marketing and SEO
  • Leverage the 2 way communication tool on your site: a blog
  • See how social media can establish gathering spaces for your target audience to find you

Contact us today to schedule this session .

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Online Wipeouts : Top 10 Problems to Avoid on Your Website

Some website mistakes can have potential viewers running for the virtual exit. It's important to avoid these common problems so that your website is completely focused, easy to use and as attractive as possible. This humorous session can help you improve your site and avoid these costly missteps.

Take Aways:

  • Identify common interface design and usability problems
  • Use tools and skills to enhance your website's effectiveness
  • Have a concrete knowledge of "what not to do"

Contact us today to schedule this session .

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Laying Your Web Marketing Foundation: Keyword Research & Competitive Analysis

Finding the best words and phrases to target for search engine optimization is critical. This is known as keyword analysis. Equally critical is knowing how your competition fares against your online presence. Together, these make up the foundation of your web marketing strategy. Without knowing the core phrases to target for your search engine optimization efforts or being unaware of your competitors rankings can be recipes for trouble. This session will help you understand and use these two important processes.

Take Aways:

  • Understand why these two facets are the foundation for web marketing success
  • Sculpt a powerful set of words and phrases for your Internet marketing implementation
  • Learn to evaluate competition and develop strategies to outperform them on the web

Contact us today to schedule this session .

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5 Simple Strategies to Increase Website Traffic and Conversations

When it comes to increasing traffic to your site and guiding people through your buying paths, there are five key tactics you can use to make that process successful. Gaining additional traffic to your website is not always about increasing raw numbers but rather increasing the number of pre-qualified visitors coming in. And once they're on your site, you must carefully guide them to the destinations that fulfills their goals, whether that's signing up for a newsletter, downloading a white paper or ordering a product. This session will provide five key tactics you can immediately leverage to improve your website's traffic and conversion rate.

Take Aways:

  • How to change generic website traffic into pre-qualified traffic
  • Improve your website usability to enhance the visitor experience
  • Develop clear website goals so your audience can be led along sculpted conversion paths

Contact us today to schedule this session .

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Reel 'em In! The Power of Link Bait for Website Success

One of the biggest challenges in Internet marketing is getting other websites to link to yours. Links to your site are like votes and search engines use them in deciding how well you rank. Link bait is content on your site that other sites find attractive, so they create links and drive traffic to your site. Developing link bait is a specific process of identifying what your audience wants and creating content that will solve their problems or make them laugh or smile. This session will help you in this critical aspect of inbound marketing.

Take Aways:

  • Show examples of effective link bait
  • Learn the most common types of link bait to develop
  • Develop conversion paths once audiences have been drawn to the link bait on your site

Contact us today to schedule this session .

 

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Cash for Rankings: Getting Started in Pay Per Click Advertising

If you need to gain quick search engine exposure or add to your organic search engine optimization (SEO) effort, pay-per-click (PPC) advertising is a powerful tool to enhance your online reach. This session will delve into a variety of pay-per-click, tools available. This session will cover all the bases on how to use pay-per-click in a measurable and cost effective way.

Take Aways:

  • Carefully sculpt online ad text that drives people to click through to your website
  • Strategize and improve your bidding strategies
  • Learn how to create optimized landing pages for your incoming pay-per-click traffic

Contact us today to schedule this session .

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