Tag Archives: sem

The Lure of Being Bad: Black Hat Search Engine Marketing

In late 2010, JC Penny was caught using underhanded search engine marketing tactics to artificially inflate their online exposure for hundreds of words and phrases. The process is known as link spamming. A New York Times reporter did the investigating … Continue reading

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The Quicker Way to Search Engine Rankings

When you have to have quick exposure in the search engines, there‚Äôs only one way to go, pay per click advertising (also called paid placement). Many people use Google Adwords since it is the Big Player On The Block. Now … Continue reading

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