Monthly Archives: September 2015

To Market or to Brand? A question or an answer?

Marketing is simply “selling your business” while Branding is “selling your business—with the added benefit: repeat business.” Simply put—ask yourself why your product or service is what someone needs or wants to have. To find out how your business is … Continue reading

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Water and Cell Phones Don’t Mix

And there my cell phone lay, nestled at the bottom of a deep, fast flowing river. But I’m getting ahead of myself. Let me back up. Have you ever had one of those life events that jammed a true, character-exposing … Continue reading

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