Category Archives: Uncategorized

With your closest friends, is social media a wonder or a wedge?

When I counsel my Internet Marketing clients on starting their social media efforts in support of their business, I tell them unless they have a team at the ready, they should pick just a couple sites and “go deep.” In … Continue reading

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The Dark Side of Social Media

A lot is said these days about the wonderful, all-powerful and amazing things that social media can do for us all. From Facebook connections, to tweeting the latest news or finding old coworkers through LinkedIn, we always hear how beneficial … Continue reading

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Social Media… Just a Passing Fad?

You seem to hear it all the time now. Things like: “Did you read such and such’s  Facebook update?” Or “Just follow their twitter feed to find out more” or “Before we consider you for the position, send us your … Continue reading

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The Bike Man Giveth… and well… That’s It!

Sometimes you meet a person who astounds you. A person who is all about giving to others, not just on the surface, but in their very being. A couple weeks ago (just before Christmas), my wife and I decided to … Continue reading

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Thanks but No Thanks! How Social Media Can Sabotage Your Job Hunt

After working as an Internet geek for the past decade or so, I’m still amazed at the amount of wacky updates folks post to their social media profiles. And since many people are on the lookout for that next good … Continue reading

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Give, Give, Give – For the Holidays and for Higher Rankings

“It Is Better to Give Than to Receive.” How many times have we been told that little nugget of wisdom. Sure, it’s fun to tear through that festive wrapping paper and lay your eyes on a cool gift, but there … Continue reading

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The Chewy, Gooey Center of Your SEO Efforts

Many people think Twitter and Facebook are now the best things to happen to Internet Marketing since deep fried Oreos (which, if you haven’t tried them, are awesome). These two sites are a great way to spread the news and … Continue reading

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The Lure of Being Bad: Black Hat Search Engine Marketing

In late 2010, JC Penny was caught using underhanded search engine marketing tactics to artificially inflate their online exposure for hundreds of words and phrases. The process is known as link spamming. A New York Times reporter did the investigating … Continue reading

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The Quicker Way to Search Engine Rankings

When you have to have quick exposure in the search engines, there’s only one way to go, pay per click advertising (also called paid placement). Many people use Google Adwords since it is the Big Player On The Block. Now … Continue reading

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Inbound Marketing: Put the Megaphone Down

The more I learn about how cool and useful inbound marketing is, the more I see old marketing as an annoyance. Inbound marketing is letting people come to you (due to the obvious value you provide) as opposed to outbound … Continue reading

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