Author Archives: pkaufman

David and Goliath

To the Big Guys on the block, watch out! Social media flings open the gates for small companies to compete against larger competition since there is such a low barrier to entry. It’s not only about who has the most … Continue reading

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To Market or to Brand? A question or an answer?

Marketing is simply “selling your business” while Branding is “selling your business—with the added benefit: repeat business.” Simply put—ask yourself why your product or service is what someone needs or wants to have. To find out how your business is … Continue reading

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Water and Cell Phones Don’t Mix

And there my cell phone lay, nestled at the bottom of a deep, fast flowing river. But I’m getting ahead of myself. Let me back up. Have you ever had one of those life events that jammed a true, character-exposing … Continue reading

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May the Force (of Internet Marketing) Be With You…

When I was 11, I saw Star Wars 23 times in my local theater in Philly. No, I did not have a mental problem. What I had was an insatiable desire to see a movie that has become an icon … Continue reading

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Social Media for Social Good

This is an excerpt from my new book, Home Run Internet Marketing… Though social media can be a dangerous landscape if engaged in carelessly, it has already been of benefit to millions of people around the globe. Its ability to … Continue reading

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Is social media more hype than helpful?

For a number of years now, it has been almost a foregone conclusion that social media is a wonderful thing. It helps people connect with each other; it helps companies gain higher profits. It can even fix your marriage if … Continue reading

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Crafting Awesome Content – The Core of Every SEO Effort

This is an excerpt from my new book, Home Run Internet Marketing… As far as the big search engines are concerned, they don’t give a hoot how beautiful your website graphics are or your cutting edge composition and color scheme. … Continue reading

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Build Your SEO Foundation – Keyword Research

There are so many steps and techniques to search engine optimization, it’s helpful to remember the key step that must be done at the start of your efforts. It’s called keyword research (or keyword analysis). So what is it? It … Continue reading

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Top 10 Website Design Mistakes

This is an excerpt from my new book, Home Run Internet Marketing… 1. The Website’s Purpose Is Not Obvious When you arrive at a website, within moments you want to know what it’s all about. Why does this site exist? … Continue reading

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Go On… Write that Book!

“Someday I’m gonna write a book.” Many of you have uttered those words at some point. I have too. This past year, I finally buckled down and got it done. The book is off to the printer now and will … Continue reading

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